Google Ads specialist for local service businesses
Turning searches into booked jobs Calls, not just clicks
I help pool service companies and other local businesses stop paying for the wrong clicks and turn their ad budget into customers.
- Cut wasted spend on irrelevant searches
- Track every call and form, so you know your real cost per lead
- Work directly with a specialist, not a junior account manager
Where local ad budgets quietly leak
Most accounts don’t fail from bad luck. They pay for searches that were never going to become customers.
01
The wrong searches
“Painting services” looked perfect for a Toronto painter, until too many clicks turned out to want car paint jobs.
02
Broken tracking
Page views counted as leads, calls not counted at all. You can’t fix what you can’t measure.
03
Slow mobile pages
Urgent searchers on their phones land on a slow homepage with no call button, and leave.
Services
What I do for you
01
Google Ads audits
A clear review of wasted spend, tracking gaps and structure problems, with a prioritized fix list.
02
Campaign management
Search campaigns built around the jobs you want more of, with continuous search term and negative keyword work.
03
Conversion tracking
GA4, Tag Manager, call and form tracking, so you know exactly what each lead costs.
04
Local Services Ads
Setup and management alongside your search campaigns, for pay-per-lead visibility at the top of Google.
Built for pool service companies
Weekly service contracts, seasonal demand and urgent green-pool calls each need their own campaigns, budgets and keywords. I build accounts around how pool businesses actually earn.
How I work
Four steps, no guesswork
1
Understand
Your services, service area and what a good lead is worth to you.
2
Track
Every call and form measured before a single dollar is scaled.
3
Build
Campaigns organized around the jobs you want more of.
4
Optimize
Weekly search term reviews, judged by lead quality, not clicks.
About
You work with me, directly
I’m Afzal Awan, a Google Ads specialist with 4+ years of experience in PPC and lead generation for local service businesses. No hand-offs to junior staff, and honest advice even when the problem isn’t your ads.
Pool servicePaintingReal estateLocal services
FAQ
Questions owners usually ask
How much does Google Ads management cost?
A flat monthly fee, starting from $500/month depending on the size of your account. Your ad budget is paid directly to Google, separate from my fee. The first audit is free.
Is there a contract?
The first term is 3 months, since campaigns need that long to be set up, tested and optimized. After that, it renews every 3 months, and you can stop anytime with 30 days’ notice before the term ends. Payments are monthly.
What ad budget do I need?
A minimum of $1,500/month paid to Google. For competitive cities, I recommend around $2,500/month to generate enough leads to judge results properly.
Who owns the Google Ads account?
You do. Your account, your data and your campaign history stay yours, always. I manage it with access you grant, and you pay Google directly.
How soon will I see results?
Most accounts start generating leads within the first two weeks. Performance typically stabilizes and improves over the first 60–90 days as I refine targeting and cut wasted spend.
How will I know what’s happening?
Monthly reports, a short weekly update by email, and an optional live dashboard. If anything concerns you, you can reach me by email or WhatsApp, and I’m always available for a call. Just book a time that suits you.
Do you fix my website or landing page?
Your landing page is part of every audit. I give you specific written recommendations (headlines, call buttons, forms, speed), and your web person can implement them.
Want a second opinion on your account?
Send your website, service area and monthly budget. I’ll tell you where I’d start.